Case studies show
the range of our work and our strong track record of achieving
successful results for our clients. Developing
a Global Image
An international consulting firm needed to raise
its profile in key practices worldwide. We worked with the
presidents of these divisions to create expert pieces that
emphasized their knowledge of the challenges facing their
clients around the world. The material developed was used
in direct mail campaigns, media pitches and client presentations
to position the firm as the global leader in these industry
sectors. |
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Targeting a Specific Market
An established regional accounting firm wanted
to increase the amount of work it did in the public company
arena. We developed a direct mail campaign and follow-up specifically
targeted to CFOs, which resulted in three new assignments
after the first mailing. |
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Building New Business
When three accounting partners spun off from
the large regional firm they had been a part of for two decades,
they asked us for help in creating a presence in the small
business market. We developed a complete marketing strategy
– including positioning, a thought leadership program,
a direct mail campaign and media coverage – that helped
them gain recognition as creative problem solvers for closely
held businesses.
Focusing on the Boardroom
A leading recruitment firm needed to increase
its penetration into boardrooms of the top Fortune 500 advanced
technology companies – a major source of new revenue
for the firm. We created a study of board practices and policies
specific to these companies – which both served as a
valuable mailer to clients and generated considerable coverage
in the major trade publications. |
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Communicating in a Crisis
A high-profile non-profit organization was
faced with a potentially damaging situation when one of its
strategic partners threatened to sever the relationship and
“tell all” to the press. We worked with senior
management to analyze the “real” issues behind
the discontent and develop a range of communication scenarios,
depending on the outcome of the subsequent negotiations. The
split was an amicable one, with no negative internal or external
publicity. |
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Building Credibility
Our client had a deep commitment to the public
school system – and decided to run for the local School
Board, although she had no prior political experience. We
developed a unique positioning and strategy that emphasized
her strengths and dedication and then created a full range
of campaign materials – from signage to flyers to mailers
– and media coverage to get the word out. On Election
Day, the candidate won out over all the competition, including
School Board veterans.
Refocusing the Business
A law firm had a strong reputation in the medical
malpractice field but wanted to expand into the reproductive
law arena. We worked closely with key management to get the
practice up and running – creating a new image and logo,
substantive literature, new databases, a targeted mail campaign
and a public relations program that got the word out to doctors
and agencies on the firm’s credentials and expertise.
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Targeting a High-end Niche
Market
Over the years, our client had developed a lucrative
line of high-end, customized products for the five-star hospitality
industry. Now it wanted to make sure that the work done for
these prestigious resorts and hotels stood out in the marketplace.
We analyzed the market, suggested creating a separate “platinum”
division targeted exclusively to the industry and developed
a long-term marketing strategy to distinguish the flourishing
division from its competitors. |