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Kay Kennedy has
over 25 years’ experience working in close partnership
with senior management, focusing on marketing strategy, positioning
and sales/marketing support for major public and private blue-chip
professional services firms. Most recently,
she has consulted with a variety of prestigious law, accounting,
consulting and financial services firms in the U.S. and Europe
to create and implement innovative marketing programs to increase
their visibility with key target audiences. |
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Before that, Kay was partner, global
marketing, for Korn/Ferry International,
developing and executing integrated international marketing
strategies for the company’s 70 offices in 40 countries.
Her responsibilities included new product and service introductions,
acquisition integration, advertising, issues-oriented public
relations programs, key sponsorships and alliances to gain
worldwide visibility, internal communications and crisis management.
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Prior to Korn/Ferry, Kay was partner
in charge of marketing communications for Coopers & Lybrand
(now PricewaterhouseCoopers), where she led a department of
50 marketing professionals responsible for the strategy, development
and implementation of the firm’s external and internal
communications programs. She worked closely with the firm’s
chairman and executive committee to create corporate branding
and positioning.
She has also held senior marketing roles with
KPMG and in public broadcasting. She began her career in production
at NBC-TV.
Kay graduated from Smith College with a BA in
English and art history. |
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