Marketing
Brainstorming Sessions
These three- to four-hour sessions focus on
your business, the challenges you face and the areas of greatest
growth potential. Within the week, we present you with a streamlined
action plan that sets reasonable goals for the future, defines
the strategies and tactics that will get you there and includes
agreed-on measurements of success.
Branding and Corporate
Identity Programs
We work with you to understand the brand and
positioning you have or want to create – including interviews
with major clients and key target companies. We then help
you define the key messages that bring that brand and positioning
to life, the design and logo that make it real and the ongoing
programs that continue to reinforce your new image.
Public Relations Programs
Public relations is one of the most effective
ways to improve your visibility in the marketplace. Based
on our understanding of your marketing objectives and areas
of expertise, we develop a complete public relations strategy
that might include: article placement in targeted publications,
press releases on newsworthy events, speaking engagements
and sponsorships, positioning key executives as expert spokespeople
and your own branded events.
Most importantly, we leverage the materials
as reprints for mailings, information for your Website and
follow-up white papers to get the full benefit from your public
relations successes.
Thought
Leadership Programs
Substantive materials that highlight your expertise
and insight help create credibility and visibility with your
key audiences. We work with you to develop proprietary research
studies; forge ongoing relationships with leading universities
and institutions that result in thought-provoking materials;
and create publications that cover the trends and issues relevant
to top decision makers. |
